We all need it, and when we don’t have it we suffer. I love the ocean! The ocean is where life begins and has the largest biodiversity in the world! We all need a dose of the ocean. getting out on the water helps our attitudes.
The Ocean while live giving can be brutal on the human skin. Actually it is the sun that is brutal. Sun burns are terrible and can make someone feel sick and should be avoided at all cost. The best way to avoid sunburns is by staying out of the sun but that can be hard when you are near or in the ocean. One great way to avoid sun burn is through wearing sun screen.
I was at the local sporting good store when I saw the bottle of Sun Bum and I had to have it. The bottle had the look of a wooden board with the coolest graphic on it. A gorillas face! I bought the sun block and it worked and I was hooked. It is now and has been my favorite sun block.
The podcast How I Built This did an interview with the founder of the Sun Bum company, Tom Rinks. The interview was great and if you have the chance you should give it a listen. Sam Rinks explains how the simple design for the Sun bum brand came to be and it really struck a chord with me.
Some of the most complicated sophisticated ideas, brands and technologies start off simple like the branding for Sun Bum.
The older I get the more i believe that simplicity is the ultimate sophistication. If you get the chance to do it you should definitely check out this writers blog.
The Corrigan Encore 