It was a long day for her and she had dealt with some stressful situations, as soon as she put on the dress she started to feel the stress melt away. It is called retail therapy and the act of shopping can and does release dopamine and make us feel less stressed. Let us back up one second dopamine is actually released prior to the purchase as well as during the purchase of an item. So, scrolling through Amazon comparing prices and not buying them can help reduce stress almost just as much as actually buying the product does.
There are many ideas as to why the act of shopping provides us with dopamine but one of the major reasons is that shopping gives us a sense of control and a reward.
Shopping addiction is not retail therapy and it can be pretty awful for individuals and society. Here is a pretty good online article that outlines the negative effects of consumerism. In the article the writer mentions that the current rate of consumerism is something unsustainable and that
If everyone lived like western consumers we would need 5 planets to support us.
The world counts. Available at: https://www.theworldcounts.com/challenges/planet-earth/state-of-the-planet/number-of-consumers

Consumerism may provide a quick high that helps us to relieve stress, but the cost of rampant consumerism is to much. Some great alternatives to retail therapy that also provide us with dopamine from control and reward include but are not limited to
- Exercise
- Building something
- Reading
- Spending time with Family and friends
- Reading
Everything in this list gives you control, reward and releases dopamine. So why do we do it? Why do we consume? Well we are trained our whole lives to consume so there is the way we were raised. We have to buy food and supplies to live so we consume to live. Did you know that, impulse buys at the grocery store account for 62% of the overall sales?
Why not buy more while we are here? I do not need it and before seeing it I didn’t want it but, why not buy it? After that first impulse buy many many more can and do happen, its a slippery slope.
How can we avoid and reverse rampant consumerism then? I think to avoid this rampant consumerism we should first and foremost be thoughtful in our purchases. Asking why.
- why am I buying this?
asking how much
- how much will this cost me?
- how much will it cost society?
- how much will it cost the planet?
asking what else
- what else can I do to satisfy this need?
- what else can I do with the cost for this need?
- what else can I purchase that will make less of an impact on society (a used car is actually much better for the earth than a new one and there are already many used electric vehicles on the market)?
No matter what you do know that you deserve to treat yourself to better mental health regiments than just a shopping trip.

